WEST Elm, the popular American home furnishing retailer, opened its first store in the Eastern Province of Saudi Arabia, in the heart of Al-Khobar. The opening witnessed a remarkable presence of senior businessmen and public figures in the Eastern Province as well as company’s senior executives and many West Elm senior clients.

Opening of the new store is part of Wet Elm’s continuous efforts to boost up the company’s strategic expansion in the Kingdom to stay close to all its customers. The brand’s new store is located at Turkey Center in Al-Khobar with a dedicated parking area for its customers to facilitate their visit to the new store and to offer them an exceptional experience of shopping furniture that fits every style and space. The new West Elm store will feature West Elm’s latest collections for bedrooms, dining, living rooms and home decorative accessories.

Commenting on the official opening of the West Elm store in Khobar, said Mujahid Biseem, Operation Manager: “As a continuation of our successful launch of a number of distinguished branches in Saudi Arabia, we are delighted to announce today the opening of our first branch in Khobar in the Eastern Province of the Kingdom”. “Khobar is one of the largest cities in the Kingdom of Saudi Arabia with a population of more than one million people and one of the most important markets for us, and we are delighted to be expanding our business and presence in this key city to offer our customers stylish modern designs that combine furniture and home accessories as West Elm is the preferred choice for lovers of distinguished designs”, Mujahid Biseem added.

Originating in Brooklyn, New York in 2002, West Elm focuses on design, affordability and community and is known for helping people express their personal style at home, with over 90 percent of West Elm’s products are exclusively designed in-house by a network of more than 35 artisan groups in 15 countries. — SG