• Twitch has partnered with collegiate traditional sports network Stadium.
  • The live streaming platform will broadcast a 24/7 feed of Stadium’s sports content.
  • Twitch has ramped up its coverage of traditional sports recently, including current broadcasts of NBA G League and future NFL games.

Twitch Database-Link-e1521645463907 announced a partnership with Stadium, a traditional sports network featuring college football, basketball, and Olympic sports.

Through the partnership, Twitch will broadcast the Stadium Sports Network on a dedicated channel, which will be live 24 hours a day, 7 days a week. Stadium will also provide a second channel designed for co-streaming, allowing other streamers the opportunity to provide their own commentary over Stadium content.

Senior vice president and head of distribution at Stadium Brendan Canning said:

“We continue to focus our strategy on reaching fans on whatever platform they consume sports content and are excited to introduce Stadium to the millions of active and engaged viewers on Twitch. We look forward to tapping into a new, growing audience of fans and bringing an array of top tier games and daily and original sports programming to Twitch.”

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Stadium launched in 2017 and is owned by a conglomerate of entertainment and sports enterprises, including Sinclair Broadcast Group, the NHL, and the PGA Tour. The network covers Conference USA, the Mountain West Conference, Patriot League, and the West Coast Conference. In addition to collegiate sports, the channel broadcasts the American Ultimate Disc League and produces original news and analysis content. The channel’s full lineup will be available on Twitch.

Twitch has been steadily increasing its traditional sports coverage. Stadium is the platform’s second 24/7 sports channel, following Eleven Sports which debuted in March. Last year, Twitch secured the rights to stream the NBA G League, the National Basketball Association’s minor league. As part of the National Football League’s deal with Amazon, Twitch will broadcast 11 “Thursday Night Football” games during the 2018-19 season.

Traditional sports have seen the value of providing content on a streaming platform and are turning to Twitch as an established, trusted brand to maximize their potential viewership.