Millions of British holidaymakers are replacing postcards with ‘boastcards’, according to research.
Seven in 10 people admitted they no longer send or receive the traditional paper postcards, preferring to share holiday memories online instead.
And 90 per cent of adults said the only reason they post on social media while on holiday is to boast to friends and family.
A third of those polled try to post glorious holiday snaps online at 9am on a Monday morning – in a deliberate attempt to make work colleagues jealous.
A further 34 per cent will upload a ‘boastcard’ or two on a Sunday evening when they know most people will be dreading the working week ahead.
While 31 per cent attempt to post holiday pictures when they know colleagues will be suffering from the post-lunch slump.
The Royal Caribbean International survey of 2,000 adults, conducted via OnePoll.com, shows more than half feel absolutely brilliant or it makes their day when their online holiday snaps receive lots of ‘likes’ from people back at home.
One in 10 went as far to say sharing holiday photos was more important to them than a holiday romance, and 12 per cent reckoned it is more important than enjoying amazing holiday weather.
Incredibly, four in 10 holidaymakers will take their first photograph within two hours of stepping off the plane.
Following that, they’ll post on social media up to three times a day to share what a good time they are having.
However, despite this love of online bragging, 50 per cent of Brits admit they lack the confidence when it comes to capturing the perfect holiday shot.