OneAssist, an assistance and protection company, has announced its foray into home appliances with the launch of ‘HomeServ’, a comprehensive protection plan that allows customers to protect all their key home appliances in just a single plan.
The digital ad campaign, #RakhoSambhalKe, features stand-up comedian Rahul Subramanian who takes on the avatar of various appliances (TV, AC and washing machine) to narrate various issues appliances face in their daily functioning. This series narrates the brand offering with a subtle humour and urges users to keep their appliances protected.
Subrat Pani, Co-Founder, OneAssist, said, “We believe that it’s important to tell relevant stories that present a slice of life which most of us can relate to. The #RakhoSambhalKe campaign is a refreshing approach that showcases the various issues our appliances face in their routine functioning, due to the quirks of their owner. We chose this route of stand-up comedy as we believed that it’s a subject which needs explanation and not preaching. The videos continue to be seen, liked and shared on YouTube and multiple social media platforms and have already garnered over 15 mn views.”
Rahul Ghosh, Senior Vice-President, Senior Creative Director, Contract Advertising, said, “A disruptive product needed a disruptive idea. We wanted to create content that made a point without sounding alarming. We thought that the idea of playing agony uncle to appliances could be quite entertaining and conversation-creating. Once we had that, getting Rahul Subramanian on board only helped in pushing it further.”
‘HomeServ’ offers comprehensive assistance and protection against electrical and mechanical breakdowns, burglary, fire and other perils for appliances on which consumers are dependent on.
OneAssist Consumer Solutions Pvt. Ltd. is a multi-product assistance and protection company for wallets, mobiles, gadgets and home appliances on which people are dependent on in their everyday lives.