Traditional Archive

‘Recreating the magic’: Coca-Cola India goes traditional with full range of ‘ethnic drinks’

A major component of Coca-Cola India’s growth strategy in the near future includes the roll-out of a full range of ethnic drinks in the country, utilising local ingredients such as cumin, buttermilk and various local fruits. Major launches so far have included Rimzim (a

Without its ‘Two Leaves’ Symbol, AIADMK Stands to Lose Traditional Vote Bank to AMMK

The noise from loudspeakers attached to campaigning vehicles, usually auto rickshaws, is deafening during election time in Tamil Nadu. Traditionally, the AIADMK campaign vehicles will play old MGR songs that were penned to project his politics, like “nann ungal veetu pillai” (I am a

New Opening: The Spa At South Lodge Elevates The Traditional Country House Hotel

The honey-coloured exterior is somewhat misleading. Bordering Sussex’s idyllic South Downs, South Lodge – a 19th century neo-Jacobean manor – is (on first sight) exactly what you’d expect. There are manicured lawns, wooded walkways and a Wisteria covered entrance. Step inside and there’s enough ornate ceilings, wood

Walmart’s traditional victims become its allies in India

Mumbai: Walmart Inc. is making friends in India with the kind of competitors that it spent decades putting out of business in the US—mom and pop stores. These unlikely allies are part of the latest attempt by the Bentonville, Arkansas-based behemoth to crack India’s giant

A Principal’s Conundrum of Traditional vs. Progressive

I started working at The Harbour School a year and a half after it was established. I remember when it was an exclamation point (that’s putting it mildly) for people that I was perfectly happy for my children to learn in classrooms with other

From the Himalayas to the Arctic, traditional herders are sharing knowledge to cope with a changing climate

Climate change is changing life in areas such as the mountains of Tibet. ISTOCKPHOTO/RACHEL KRAMER Changlin Xu grazes 140 yaks in the mountain pastures of the Tibet Autonomous Region. In previous decades, he could count on losing a quarter of his animals to harsh

Aditi Rao Hydari & Diana Penty’s Black Sarees Are Same-Same But Different

Saree is such a heritage piece and an integral part of an Indian wardrobe. Tapping into the traditions of an indigenous saree or diving into the contemporary concept one, everyone’s encounter with this drape has been different. This season Lotus Makeup India Fashion Week paid a

Akash-Shloka post-wedding celebration: B-town celebs make fancy appearance; see pics

Mumbai: After a lavish wedding ceremony of Akash Ambani and Shloka Mehta, the Ambanis are now hosting a grand post-wedding celebration for the newlywed couple which is being attended by all the Bollywood celebrities and eminent personalities. Akash and Shloka arrived hand-in-hand at the celebration

Finding The Sweet Spot With Traditional And Digital Marketing

Grab the nearest electronic device and all the information you’ll ever need about nearly any product or service can be at your fingertips within seconds. According to one survey, today, about half of e-commerce traffic comes from mobile users, and 56% of online shoppers will pull

Urbanising a traditional craft

She has no background in design or fashion. Yet her carefully crafted brand of artisanal jewellery, Maya, speaks volumes for her sound, skillful engineering. Meet trailblazer Rosalind Periera, who has been shaping the lives of thousands of underprivileged artisans through her initiative while reviving